About Union Social
Union Social Eatery is a premium casual dining venue located in the Greater Toronto Area. It offers a comfortable, relaxed ambiance, food that is made fresh daily and a focus on treating every guest as a neighbourhood regular. Union Social has four different locations and has been a largely successful restaurant business.
Union's Challenge
- Union Social Eatery was looking to increase sales in their restaurants after the COVID-19 pandemic.
- USE needed a revamp of their outdated online assets.
- To revamp their social presence, Union Social needed to overhaul their entire website and to take a new approach to their social media usage.
AnDi's Solution
- We redesigned a whole new website for Union Social with features that allowed customers to seamlessly transition from browsing to ordering. Customers could easily find what they were looking for and or make their reservations. -- The website was designed to not only be visually appealing, but also to improve Union Socials SEO ranking.
- We ran Google Adwords campaigns to help increase brand awareness and foot traffic at locations
- We created an outline plan for Union Social on how to attract and engage customers on social media.
- We were able to create a marketing plan for multiple months by determining what to promote and push, and creating content!
THE RESULTS
Within the first month of relaunching Union Social Eatery's new and improved website, USE saw an increase in monthly website users of over 130%. Since then, that number has only increased to over 200%! Prior to connecting with AnDi, Union Social struggled with its out of date mobile website, but since we worked together and updated the site over 80% of users are from mobile! USE has seen a healthy increase in engagement on the website, including Click to Calls and Emails, of over 130% since the redesign. Union Social now has a healthy number of page views on their most important pages, home and menu, due to the modern design and ease of use of the site, directing users to what's most important at Union Social Eatery... the amazing food!
Check them out here!
OLD DESIGN vs NEW DESIGN
Oakville, Ontario, Canada